A “New Deal” for the sport?

Standard

Hardly.
The announcement this week of a new deal to broadcast Super League was met with scepticism in a lot of ways.
Firstly, why did the RFL decide to add five years to an existing deal rather than put out to tender the rights?
After all, Sky have lost the Champions league and some Premier League games to BT Sport, the NRL and State of Origin are on Premier Sport, meaning that as one of the so called jewels in the Sky Sports locker, the game could have easily attracted more money and better coverage had the rights gone out to tender.
As the RFL is a closed shop effectively, the same people running the sport and the international game and (lets be fair here) delivering one hell of a World Cup, it means that there is no transparency in its dealings and the same few people decide what will happen and where. To give clubs just 24 hours to accept the new Sky offer was a joke.
How are the clubs supposed to look over the contracts and properly take in what they will win or lose in that space of time? They just have to take Nigel Wood & co.’s word that it was the best they could get.
Don’t get me wrong. Sky have done wonders for the sport, and as a former publican, I loved having a pub full of fans on a Friday and Saturday nights, all having differing opinions on the game and a load of banter, but aside from that, the coverage is excellent, but take a look at Premier Sports coverage of RLWC 2013 and the Championship games. It was also fantastic. What BT sport are doing with their football coverage is just as revolutionary as Sky when they first started showing the Premier league.
As Wigan chairman Ian Lenagan told League express, it’s a dreadful commercial decision to agree, with three years left to run on the current deal, a new deal to run from 2017 to 2021. He believes that for the RFL to pretty much bully the clubs into this deal is a sign of the bad governance at Red Hall, and I agree.
As he says, it’s the responsibility of the Governing body and Board of Sup League to make certain the right decisions are taken in the interest of the sport as a whole, but these two entities are largely made up of the same people!
He also feels the Chief Executive is too closely involved in driving through his own personal view of the restructuring, rather than the inclusive and open minded approach a Chief exec SHOULD lead with.
Lenegan regrets that due to the nature of the RFL’s take it or leave it offer, he voted for the deal for the sake of unanimity. He also believes that fans should realise that the process followed by the governing body was seriously flawed and will hopefully result in a major review of the management structure of Super League and dual involvement of the RFL in that management.
Martyn Sadler gives a breakdown of where the cash will actually go as well in the pages of League Express, but I for one hope that the RFL is looked at and the sort of breakaway that led to the Premier League being formed outside of the FA is looked at.
We have a great product.
We also let the RFL virtually give it away.

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